Offering a unique variety of digital marketing and communication services to assist clients with their unique projects.

DIGITAL REACH PLANNING

Offering expertise in digital media strategy and content creation, I help brands and individuals craft compelling narratives and engaging online experiences.

  • Develop SEO-optimized content strategies that align with current search engine algorithms, ensuring maximum visibility and ranking.

  • Create integrated digital marketing plans that leverage social media, paid search, and content marketing to drive engagement.

  • Utilize audience analysis tools to identify and target the most relevant demographics for clients.

  • Implement A/B testing methodologies to refine digital marketing strategies for improved conversion rates.

MEDIA CAPTURE

Helping clients determine what type of media they need for maximum impact in their digital strategy and then assist them in capturing this content whether it be audio, video, animation, or a combination of all of it. 

  • Produce high-quality video content, including AI-generated avatars and virtual presenters for seamless, scalable digital storytelling.

  • Capture and edit high-resolution photography optimized for website and social media use.

  • Implement AI-powered voiceover and dubbing tools to expand content reach across multiple languages and audiences.

  • Develop interactive media assets to enhance audience engagement and immersion.

AI TOOL ENGAGEMENT

Keeping up with the latest tools and technologies in AI that help my clients expand their reach without draining their energy or budgets.  Whether it’s generative video content or automating posts and responses with agentic workflows, I can help clients deploy AI effectively.

  • Set up and optimize AI-driven chatbots for automated customer engagement and support.

  • Deploy AI-generated content creation tools to streamline blog writing, ad copy, and email marketing campaigns.

  • Utilize AI-powered analytics platforms to track campaign performance and optimize digital marketing strategies in real time.

  • Implement predictive analytics to forecast market trends and customer behaviors, allowing for proactive marketing adjustments.

CONTENT CURATION AND MANAGEMENT

Content is king, but delivery is queen!  I help clients develop a content curation process and manage their content on their behalf so they can serve as content directors while I handle the lift of content distribution.

  • Design content scheduling and distribution workflows to ensure timely posting across multiple platforms.

  • Implement content personalization strategies that use machine learning to deliver highly relevant messaging to different audience segments.

  • Manage and repurpose content across various formats, including blogs, social media posts, newsletters, and video.

  • Monitor and adjust content performance based on real-time analytics and engagement metrics.

CAMPAIGN MANAGEMENT

Clients often need well defined campaigns to achieve a message or communication goal.  I help clients define their goals and translate these to precise, manageable, and measurable campaigns.

  • Develop multi-channel digital advertising campaigns using programmatic ad placements and AI-driven bidding strategies.

  • Optimize Google Ads and social media PPC campaigns for maximum ROI and lead generation.

  • Implement marketing automation tools to nurture leads and maintain consistent customer engagement.

  • Track and report campaign performance using analytics dashboards to provide actionable insights and data-driven refinements.