PORTFOLIO

Team Fleur de Que (FDQ) is a barbeque team with a fundraising problem, and that problem has led to FDQ raising the most money of any team competing at Hogs For The Cause for 14 years in a row, thus repeatedly winning the most coveted Top Fundraiser award. In 2024 alone, Team FDQ raised $625,000 to support families and children struggling in the battle against pediatric brain cancer,  bringing the lifetime donations to Hogs to nearly $3 million!

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I play an active role in FDQ’s online platforms and social channels to expand awareness of pediatric brain cancer and to assist them in their fund-raising efforts.  Specially, I capture and curate content from their events during the year (and especially during the Hogs for the Cause event) and post to various subscriber bases and social channels to elevate awareness and maximize donations.  This has been one of the most fulfilling engagements of my career-to-date as it combines great food, fun times, and a powerful resource for children in need.

Pel Hughes: With a 70-year history of resilience and determination, Pel Hughes Printing is a shining example of success in the heart of Mid City, New Orleans. Founded in 1954, this woman-owned company has constantly evolved to meet the ever-changing demands of the industry.

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I assist the creative team with developing and delivering digital content to support the various solutions that Pel Hughes deploys for their clients.  I leverage the content assets they create to extend them into key social channels for maximum exposure and reach.  I especially focus on cross media marketing campaigns and personalized video solutions.

Fit Therapy: Fit Therapy was created to provide individuals with a completely new way to work out. You won't find ordinary treadmills or ellipticals here. This group training concept utilizes Emile Tujague's customized approach, and special equipment that he's scoured the globe for, to help individuals truly optimize their training.

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I created a digital avatar platform for Fit Therapy to allow Emile Tujague and his team of elite trainers to easily create and deploy customized messages and guidance for their clients to prepare for upcoming classes and as follow-up for post-workout recovery and positive health habits.  I not only create these assets for the team but help them deploy them to various individuals and social channels for maximum reach and impact.

NOLA Gymnastics: NOLA Gymnastics partners with Isidore Newman, Sacred Heart and McGehee schools to bring recreational gymnastic classes to their after-school programs.  They believe gymnastics develops fitness, character, integrity, discipline and self-motivation in all areas of a student’s life.  NOLA Gymnastics goal is for every one of their athletes to grow up with loving memories of the sport and develop a strong sense of fearlessness through their participation.

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I assist NOLA Gymnastics in their digital media strategy by actively curating content and developing publishable assets to various social channels.  In addition, I help update web site assets to keep the site current and push new content out using a variety of AI tools and monitoring services to measure reach and impact.